Our primary focus is creating a small luxury item which is long lasting,
rich in colour, and is also a 3-Free formula (this means that it does
not contain 3 toxic chemicals that are commonly used in nail polish.
Namely; Dibutyl Phthalate (DBP), Formaldehyde, and Toluene.
We also use a unique strand brush that allows for smooth application.
We rely on real time lifestyle trending and we are heavily influenced by art, fashion, entertainment and travel.
We research and we listen attentively to our customer base and market to determine what colours they are craving.